Become a Persuasive



“If there’s one skill, above all others, that will help you stand out in the world of international business, it is the skill of presenting. And the further you progress in your career, the more likely it is that you will be called upon to present. You will never have more impact than when you stand up and speak in public. In professional life, competent presentations are expected. But great presentations are rare and always remembered.”

– Mark Powell



“Delivering a presentation is like building a house. Let me explain why.

Every great house starts with a strong foundation. In the same way, a powerful presentation begins with a solid idea. Your ideas are like the bricks that make up the walls of a house. They provide the structure and support for everything else that comes after.

Next, we need to add the mortar. Just like the mortar holds the bricks together and gives the walls stability, structure gives your presentation coherence and flow. This could be as simple as having a clear introduction, body, and conclusion, or using a specific format like the “Problem-Solution” method.

Finally, it’s time to add the finishing touches. This is where your rhetoric comes in. Rhetoric is like the plaster that covers the walls and gives your presentation a polished and professional look. Just as the right type of plaster can make a house feel warm and inviting, the right rhetoric can make your presentation engaging and memorable.

So, to build a great presentation, think of your ideas as the bricks, structure as the mortar, and rhetoric as the plaster. With these three key elements in place, you’ll have all the tools you need to construct a powerful and persuasive presentation that will leave a lasting impression on your audience.
Get ready to start building!”

– Mariusz Mirecki


List of contents

1Presenting Preferences
  • What is your preferred presenting style?
  • Is it possible to please everybody?
  • What should be your underlying purpose when you present?
2Before you Present
  • What should you know before you enter the stage?
  • How can you prepare for a presentation?
  • How often should you rehears your speech?
3Opening and Closing
  • How to open a presentation with impact?
  • How to make an excellent first impression?
  • How to effectively close a presentation?
4Smooth Structure
  • Why does structure matter?
  • How to organize your ideas in a speech?
  • How to let your audience know what you train of thought is going to be?
5Visual Aids
  • How to make vidual aids work for you?
  • How to create appealing visuals?
  • How to avoid some common pitfalls when using images?
6Facts and Figures
  • How to make figures and data work for you?
  • How to describe trends and changes?
  • How to talk about cause and effect?
7Building Rapport
  • How to build and maintain a positive rapport with your audience?
  • How to manage your audience’s attention and involvement?
8Impact Techniques: Repetition
  • How to use repetition and substitution for impact?
  • What effect does repetition have on your talk?
  • How does repetition affect retention.
9Impact Techniques: Questions
  • What functions do questions serve in a presentation?
  • Which type of questions is the most effective?
10Impact Techniques: Groups of three
  • How to use lists in a presentation?
  • Why is a gruop of three so effective?
  • What are other patterns for lists?
11Impact Techniques: Imagery
  • How to paint pictures in the minds of your audience?
  • How to use vivid, expressive language for better impact?
  • How to use metaphors to simplify complex issues?
  • What makes a story so effective as public speaking tool?
  • What types of stories work the best?
  • How to incorporate a good story into your presentation?
13Q&A session
  • How to field questions from the audience?
  • What types of questions can a presenter expect?
  • How to respond to different types of questions?
14Audience Analysis
  • What should you get to know about your audience?
  • What does your audience expect as regards presentations?
  • Are there any cultural differences you should take into account?
15Wrap it all up
  • Making sense of all these tools, tips and techniques.
  • How to be a purposeful, reflective and persuasive speaker?
16Learn from the best
  • What can we learn from watching, listening to and analyzing great speeches?
  • What conclusions can we draw from famous pubic performances?
  • How can we become great presenters?