Become a Persuasive
“If there’s one skill, above all others, that will help you stand out in the world of international business, it is the skill of presenting. And the further you progress in your career, the more likely it is that you will be called upon to present. You will never have more impact than when you stand up and speak in public. In professional life, competent presentations are expected. But great presentations are rare and always remembered.”
– Mark Powell
BUILDING A HOUsE
“Delivering a presentation is like building a house. Let me explain why.
Every great house starts with a strong foundation. In the same way, a powerful presentation begins with a solid idea. Your ideas are like the bricks that make up the walls of a house. They provide the structure and support for everything else that comes after.
Next, we need to add the mortar. Just like the mortar holds the bricks together and gives the walls stability, structure gives your presentation coherence and flow. This could be as simple as having a clear introduction, body, and conclusion, or using a specific format like the “Problem-Solution” method.
Finally, it’s time to add the finishing touches. This is where your rhetoric comes in. Rhetoric is like the plaster that covers the walls and gives your presentation a polished and professional look. Just as the right type of plaster can make a house feel warm and inviting, the right rhetoric can make your presentation engaging and memorable.
So, to build a great presentation, think of your ideas as the bricks, structure as the mortar, and rhetoric as the plaster. With these three key elements in place, you’ll have all the tools you need to construct a powerful and persuasive presentation that will leave a lasting impression on your audience.
Get ready to start building!”
– Mariusz Mirecki
List of contents
|2||Before you Present|
|3||Opening and Closing|
|6||Facts and Figures|
|8||Impact Techniques: Repetition|
|9||Impact Techniques: Questions|
|10||Impact Techniques: Groups of three|
|11||Impact Techniques: Imagery|
|15||Wrap it all up|
|16||Learn from the best|