Become a Persuasive



“If there’s one skill, above all others, that will help you stand out in the world of international business, it is the skill of presenting. And the further you progress in your career, the more likely it is that you will be called upon to present. You will never have more impact than when you stand up and speak in public. In professional life, competent presentations are expected. But great presentations are rare and always remembered.”

– Mark Powell



Delivering a presentation is like building a house. Let me explain why.

Every great house starts with a strong foundation. In the same way, a powerful presentation begins with a solid idea. Your ideas are like the bricks that make up the walls of a house. They provide the structure and support for everything else that comes after.

Next, we need to add the mortar. Just like the mortar holds the bricks together and gives the walls stability, structure gives your presentation coherence and flow. This could be as simple as having a clear introduction, body, and conclusion, or using a specific format like the “Problem-Solution” method.

Finally, it’s time to add the finishing touches. This is where your rhetoric comes in. Rhetoric is like the plaster that covers the walls and gives your presentation a polished and professional look. Just as the right type of plaster can make a house feel warm and inviting, the right rhetoric can make your presentation engaging and memorable.

So, to build a great presentation, think of your ideas as the bricks, structure as the mortar, and rhetoric as the plaster. With these three key elements in place, you’ll have all the tools you need to construct a powerful and persuasive presentation that will leave a lasting impression on your audience.
Get ready to start building!

– Mariusz Mirecki, The Blue Tree – The Place Where People Grow

list of contents

UNIT 1: Presenting Style

Welcome to the first stride on your path to persuasive presenting! In this session, we will delve into the essence of your personal presenting style—identifying your strengths, understanding your audience, and embracing the diversity of expectations. Can you please every listener in the room? We’ll explore this question while emphasizing the importance of staying true to your core message. By the end of this unit, you’ll be equipped with insights to develop a presentation style that resonates authentically with your audience, aligns with your purpose, and adapts to the multifaceted world of public speaking.

UNIT 2: Preparation and Rehearsal

Before the curtains rise and the stage beckons, what must you know to ensure a performance that captivates and persuades? In this session, we’ll unveil the critical groundwork that precedes every powerful presentation. From audience analysis to material mastery, we dissect the preparation process that sets the stage for success. How can one best prepare for a presentation, and just how much rehearsal is necessary to deliver with confidence and charisma? We will navigate through these pivotal questions, providing you with practical tools and tactics to craft and rehearse your speech with the right frequency, ensuring you’re ready to shine under the spotlight.

UNIT 3: Opening and Closing

Imagine the moment when you take the stage – the audience’s eyes lock onto you, awaiting the first words that will set the tone for your presentation. In this crucial session, we dive into the art of opening with impact, mastering the skill of making a memorable first impression that grabs attention and sets the expectation for what’s to follow. But as important as it is to start strong, it’s equally vital to leave your audience with a resonating message. We’ll explore effective strategies for closing your presentation with power, ensuring your message doesn’t just echo in the auditorium but lingers in the minds of your audience long after the applause.

Unit 4: Persuasive Speech Structure

In the world of architecture, structure is non-negotiable; the same holds true for the art of presentation. In Unit 4, we delve into the ‘why’ and ‘how’ of structuring your speech for maximum impact. Why does a well-architected structure make such a difference in your presentation, and how can you organize your thoughts in a way that’s both logical and engaging? This session will equip you with the framework to build your ideas coherently, signpost your argument effectively, and guide your audience through your thought process with clarity and precision. Master the blueprint of structuring your speech, and watch your ideas stand tall and strike a chord with your audience.

Unit 5: Visual Aids

Visual aids can be a presenter’s best ally or greatest downfall. In this interactive session, we focus on making visual aids work for you. How do you design visuals that captivate and clarify rather than distract and confuse? We’ll explore key principles for creating visually appealing slides and discuss how to integrate images, graphs, and videos seamlessly into your presentation. By learning to avoid common pitfalls and harness the power of visuals, you’ll discover how to enhance your message and leave a lasting impression on your audience.

Unit 6: Presenting Data

In a world driven by data, the power of your presentation often hinges on how effectively you communicate figures and trends. Unit 6 delves into the nuances of making numbers tell a compelling story. How can you transform cold, hard data into persuasive narratives? We will uncover the secrets of describing trends, conveying changes, and elucidating cause and effect without losing your audience’s interest or understanding. Learn to present data with confidence and clarity, making it work for you, so your message not only informs but also inspires action.

Unit 7: Building Rapport

Imagine stepping onto the stage to not just speak but truly connect with every person in the room. Unit 7 focuses on the heart of public speaking: building and maintaining rapport with your audience. How do you create that initial spark of connection and keep it alive throughout your presentation? We will explore techniques to establish a positive rapport, strategies to captivate your audience, and methods to sustain their attention and involvement. This session is about turning spectators into participants, fostering an environment where your message resonates deeply and creates a memorable experience for everyone involved.

Unit 8: Impact - Repetition and Substitution

Unit 8 dives into the rhythmic core of influential speaking: the strategic use of repetition and substitution. How can these techniques transform your presentation into an unforgettable symphony of words? Discover the profound effect that deliberate repetition has on the emphasis, persuasion, and retention of your message. Learn how subtle substitutions can alter the tone and strength of your argument, drawing your audience in with each new variation. We will investigate how these tools not only captivate your listeners but also aid in embedding your key points long after the talk has concluded. Prepare to add these potent devices to your oratory toolkit, refining your speech for maximum lasting impact.

Unit 9: Impact - Questions

Unit 9 unveils the dynamic role of questions within the tapestry of a persuasive presentation. Questions are not mere requests for information but strategic tools that can guide thinking, provoke curiosity, and engage audiences on a deeper level. In this session, we explore the various functions questions serve—from sparking interest to encouraging audience participation. We’ll also examine which types of questions ignite the most effective responses and how you can craft and deploy them skillfully to enhance the impact of your message, keeping your audience intellectually and emotionally invested from start to finish.

Unit 10: Impact - The Art of Listing

Welcome to Unit 10, where we dissect the art of using lists to communicate complex information in a clear, memorable, and engaging manner. Lists are a powerful rhetorical tool, but their impact hinges on how they’re crafted and delivered. Why does the ‘rule of three’ captivate our minds more than any other pattern? We’ll delve into the psychology behind it and explore other patterns that can enhance the persuasive power of your presentations. By the end of this session, you’ll know how to turn a simple list into a compelling part of your narrative, helping you to structure your message and leave a lasting impression on your audience.

Unit 11: Impact - Painting with Words

In Unit 11, we step into the realm of the imagination, learning to paint vivid pictures with our words. The key to a memorable presentation often lies in the speaker’s ability to bring concepts to life in the minds of the audience. How can you use expressive language to not just convey your message, but make it resonate? We’ll discover the techniques that transform descriptions into experiences, engaging the senses and emotions of your listeners. Furthermore, we will explore the art of metaphors, unlocking their power to simplify complex issues and connect with the audience on an intuitive level. Prepare to weave a tapestry of language that captivates, persuades, and inspires.

Unit 12. The Art of Storytelling

Welcome to Unit 12, where we unlock the ancient, yet ever-relevant, power of storytelling—a tool as old as language itself. Why do stories captivate us more than facts alone? This session reveals why storytelling remains a cornerstone of effective public speaking, engaging not just the minds but also the hearts of the audience. We will identify which types of stories have the greatest impact and why they resonate so profoundly across different audiences. Then, we will master the craft of seamlessly weaving these stories into your presentations, ensuring they underscore and amplify your message, leaving a lasting imprint on your listeners.

Unit 13. Navigating the Q&A

Dive into Unit 13, where the focus shifts to one of the most interactive aspects of public speaking: the question and answer session. Fielding questions from the audience can be unpredictable, but it’s where your preparation and presence can truly shine. What types of inquiries should you anticipate, and how can you address them with confidence and poise? This session provides strategies for understanding the intent behind various question types and offers techniques for crafting responses that satisfy the audience while reinforcing your message. Whether the queries are clarifying, challenging, or thought-provoking, you’ll learn how to handle them like a seasoned speaker, turning potential obstacles into opportunities for further engagement.

Unit 14. Knowing Your Audience

In Unit 14, we’ll delve into the critical task of audience analysis—understanding who your listeners are is as important as the message itself. But what exactly should you learn about your audience? We’ll explore the key aspects of audience demographics, expectations, and cultural backgrounds that can profoundly affect the reception of your presentation. This session will equip you with the tools to assess what your audience is anticipating and how to tailor your content accordingly. Plus, we’ll examine the cultural nuances that influence communication styles, ensuring that your message is not only heard but also resonates across diverse groups. Get ready to connect with your audience on a deeper level by appreciating and addressing their unique perspectives.

Unit 15: The Speaker's Toolbox

As we culminate our journey with Unit 15, it’s time to ‘Wrap It All Up’ and transform knowledge into action. Throughout our series, we’ve armed ourselves with an arsenal of tools, tips, and techniques; now we will learn how to wield them with intention and reflection. How can you orchestrate these elements to serve your purpose, to captivate your audience, and to speak with persuasive power? This session is about becoming a speaker who not only informs but also inspires, who not only presents but also connects, and who not only speaks but also influences. We will reflect on the essence of our learning, strategize on implementing these skills in real-world scenarios, and embrace the continuous evolution of becoming a masterful public speaker.

Unit 16: Learning from the Masters

Unit 16 invites us on an exploratory mission to ‘Learn from the Best.’ By examining the landmarks of oratory history, we can extract invaluable lessons that transcend time. What secrets do the great speeches hold, and how can we apply them to our own speaking endeavors? This session is a deep dive into the anatomy of legendary public performances, analyzing the craft behind the words and the strategies that made them resonate. We will look for patterns, techniques, and nuances that can inform and refine our own presentation styles. Join us as we uncover the traits that can elevate us from good speakers to great ones, learning from the giants whose echoes still inspire the world of public speaking today.