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THE BLUE TREE
Business English

CEFR B1
Intermediate
warm up
Answer the questions below. Listen to some model answers and read the transcript.
| Have you ever considered building your own business? |
TRANSCRIPT
Yes, I’ve definitely thought about starting my own business. I like the idea of having more independence and being responsible for my own decisions. Running a business seems challenging, but also very rewarding. Of course, it involves risk and uncertainty, but I believe that with a clear vision and solid planning, it’s possible to build something meaningful. For me, the freedom to create and grow is very attractive.
| If you already have one, how did you come up with the idea? |
TRANSCRIPT
If I were to start a business, I think the idea would come from a real problem I’ve noticed. Many successful companies begin because someone sees a gap in the market. I would probably analyse everyday frustrations and ask myself how they could be solved better. Brainstorming, researching trends, and talking to potential customers would also help me shape the concept into something practical and viable.
| What factors can determine if a new business is going to be successful? |
TRANSCRIPT
In my opinion, several factors determine whether a business succeeds or fails. First of all, there must be real demand for the product or service. Secondly, the entrepreneur needs a clear strategy and measurable goals. Understanding the market and customers is crucial as well. Finally, persistence plays a major role. Even strong ideas can fail without consistency, flexibility, and the ability to adapt to changing conditions.
part one
KEY LANGUAGE
Go through the flashcards below. Make sure you understand all the words and expressions.
VIDEO
Watch the first part of the video.
COMPREHENSION
Answer these questions. Refer to the information from the video.
part two
KEY LANGUAGE
Go through the flashcards below. Make sure you understand all the words and expressions.
VIDEO
Watch the second part of the video.
COMPREHENSION
Answer these questions. Refer to the information from the video.
part three
KEY LANGUAGE
Go through the flashcards below. Make sure you understand all the words and expressions.
VIDEO
Watch the third part of the video.
COMPREHENSION
Answer these questions. Refer to the information from the video.


